Surface 01
Live
Weekly webinars and cohort masterclasses with the faculty, then you build it yourself with feedback.
Webinars & cohorts
[ Learning courses & materials ]
Direct the machines.
The AI school for creatives, agencies, marketing teams and executives. Learn the real skill, taste and craft, and understand the underlying reality of generative AI.
5,000+
people upskilled
Top 5
$1M AI Film Award
70+
AI projects and workflows shipped
Snickers · Apple Music · Ariana Grande · Post Malone
faculty work
LearnBuildCertifyGet placedAward-winning studioThousands upskilled70+ AI projects and workflows commissioned and deployed
[ 01 · Why now ]
Anyone can generate. Few get great results.
Most people have opened the tools, typed a few prompts and got something average. That is the normal starting point, and it is where this school starts too.
The tools are everywhere now. The skill to aim them, and the taste to know what is good, is what you learn here.
01 · The reality
It is never one prompt
From the outside it looks simple. Pick a tool, type a prompt, get a masterpiece. The real thing is harsher and far more expensive. You can burn hundreds, sometimes thousands, on a single shot or transition. There are millions of tools now, and knowing which ones, and how, is the whole game.
02 · Taste
Good is not a button
Exceptional results are not binary. It is choosing the right tools, stacking them, and having the taste to know what is actually good. That judgement is the scarce skill. We teach it, and we test what really works, so you do not pay to learn it the hard way.
03 · Systems
Systems, not one-offs
The real leap is from single outputs to workflows, agentic loops and automation that keep running while you sleep. And the part nobody reads: the limits. Copyright, the fine print inside the tools, and the EU AI Act now in force. We cover the craft and the rules together.
[ How it works ]
Learn by doing.
The method
Six layers
Every lecture and every build hits all six.
Gain
Knowledge
You understand how AI works and what it can really do.
Explore
Tools
You pick the right tools and use them on real tasks.
Shape
Skills
You turn a tool into a repeatable skill tuned to your work.
Run
Workflows
You chain skills into a workflow that runs a whole job.
Ship
Automation
The workflow runs on its own, on a schedule or a trigger.
Go
Self-driving
You set the goal once and an agent keeps delivering.
[ The tools ]
The tools we actually teach.
Named here so you know what you are learning. The list changes as the tools change.
And more across creative work and automation.
Logos belong to their owners. RIZZ Upskill is independent and not affiliated with any of them.
[ What you get ]
One school, six surfaces.
This is not a video library. You learn by building real work, get feedback, and finish with proof you can show.
Surface 02
Curriculum
Twelve flagship lectures, literacy to leadership. Every one ends in something you built.
On demand & live
Surface 03
The Harness
Your personal agentic OS. Each lecture adds a module. You leave with a machine, not notes. You leave with files. Your Harness, prompts and workflows stay yours.
Yours forever
Surface 04
Certificate
Prove you can direct AI to a professional standard. It opens the placement network.
Get hired
Surface 05
Marketplace
The studio's own arsenal, buyable outright: prompts, systems, workflows, moodboards, playbooks.
Assets on demand
Coming soonSurface 06
ARK Bridge
When a team is ready to go past literacy, ARK is the 90 day partner program on ramp.
Partner program[ 02 · The first 12 lectures ]
Hands-on learning.
A deliberate arc. Filter by the track that matches how you work.
Learning in the following languages · ENG · RU · LV
[ For executives, boards and investor teams ]
Leadership sets the pace.
Beyond the twelve lectures, two tracks for the people who set direction. Clear sight of where AI really is, and an internal lead who keeps your people growing after we step back.
Board know-how
Know-how sessions for the board
Sessions for the board and department heads on what is actually possible now, where things really stand, and what changes next, so leadership can prepare for it.
2 hours, quarterly, on site or remote
Train the trainer
Capability that stays in house
We prepare one person inside the company who leads, oversees and, over the long term, drives your people's skill growth.
5 weeks, weekly 1-hour mentoring, one internal lead
[ THE OFFER ]
See what you walk away with.
Everything you gain, what it costs, and the community, in one place.
[ 03 · The humans ]
The studio is the faculty.
Not career educators. People who win awards and ship for global brands, teaching what they actually do.
Natella Krapivina
Producer + AI Practitioner
Two decades in entertainment, working with A-list talent. Leads the studio's direction, from concept to delivery.
Phil Lee
Director + AI Creative
20 years directing commercials and music videos, from Snickers and Apple Music to Ariana Grande and Post Malone. Top 5 at the $1M AI Film Award.
Kristaps Cirulis
Creative Technologist + Designer
Design, behavioural economics and deep tech. Techstars '22, Perplexity AI Business Fellowship. Builds the studio's AI systems.
Toms Zarāns
DOP + AI Creative
Works at the edge of generative tools and cinematic image-making. Leads visual development and AI-driven sequences.
[ RIZZ UPSKILL · CERTIFIED ]Get certified.
[ 04 · CERTIFICATE & PLACEMENT ]
Get certified.
On record.
The credential that proves you can direct the machine, and the network that turns it into real work.
CERTIFIED
Direct the machine
Pass a real, graded brief. Listed in the verified talent directory, ready to hire.
DISTINCTION
Top of the cohort
Introduced to hiring partners: top brands, agencies and studios in the RIZZ network.
THE STUDIO
Work with RIZZ
The best are placed on real projects. Films, campaigns and cool clients, produced through RIZZ Group.
[ 05 · WHO IT IS FOR ]
Six rooms, one skill.
For investors
Upgrade the portfolio
Deploy across every portfolio company. Tie AI capability to enterprise value and exit multiples.
[ FAQ ]
Straight answers.
Is this for beginners?
Yes. Lecture 01 starts with how the models actually work and needs no technical background. You can read its public overview before joining. During prelaunch, join the waitlist to hear when access opens.
How much time does it take each week?
Plan for 3 hours a week: one lecture on demand, one live session and one build. Live sessions run on Monday, Wednesday and Friday, so you pick the one that fits.
Are the live sessions recorded?
Yes. Recordings are posted to the session page in your calendar, so a missed session is never lost.
Can I cancel?
Yes. Monthly plans renew every month and you cancel anytime from your account. Access runs to the end of the period you paid for.
What happens when a tool changes or disappears?
You learn the method, the taste and the workflow, and we swap the tools as they change. Lecture 01 installs the mental models that survive every tool change.
Why pay when YouTube is free?
YouTube can show you a tool. This programme gives you a structured path, a graded build after every lecture, live cohort feedback on Pro, a certificate and access to hiring opportunities in our network.
Do I get a certificate?
Yes, on Creative and Pro. You pass a real graded brief, you are listed in the verified talent directory, and anyone can check your certificate on the public verify page.
What is the difference between Creative and Pro?
Creative gives you all 12 lectures, your own Harness and the certificate. Pro adds live cohorts with feedback, the Distinction track with introductions to hiring partners in our network, and advanced systems and vibecoding.
Is it available in Russian and Latvian?
Yes. The site and the written lecture material are in English, Russian and Latvian.
Where and when does it run?
Online, from Riga. Lectures are on demand. Live sessions are on Monday, Wednesday and Friday, with a masterclass every month.
Not sure where to start?
Choose the goal that matches your work, then view the curriculum to see the path. If you want help deciding, join the waitlist.
Can we learn using our team's real work?
For team programmes, we can choose a suitable learning assignment based on your team's real work. Contact the team to agree the goal, scope and format.
Can I see a practical example before joining?
Yes. Read the public Lecture 01 overview or open a marketplace product to inspect its downloadable sample before you decide.
[ The last word ]
Direct the machines.
Anyone can generate. Learn to direct, certify, and walk onto a set.