[ Lecture overview ]
07
AI & Marketing Systems
Systems · Marketing
Natella KrapivinaFormatLive + on demandDurationabout 55 minWhat you will be able to do
- Turn a brief into a variant set without losing brand.
- Build a repeatable brief-to-distribution pipeline.
- Measure what worked and feed it back in.
- Move at content speed without a bigger team.
- Run the engine every week without it degrading.
Chapters
- The content treadmill problem08:00
- Briefs to variants13:00
- Distribution as part of the system12:00
- Measurement and the feedback loop12:00
- Your marketing content engine10:00
What you build
Your marketing content engine.
Harness module
Marketing engine