[ Lecture overview ]

07

AI & Marketing Systems

Systems · Marketing

Natella KrapivinaNatella KrapivinaFormatLive + on demandDurationabout 55 min

What you will be able to do

  • Turn a brief into a variant set without losing brand.
  • Build a repeatable brief-to-distribution pipeline.
  • Measure what worked and feed it back in.
  • Move at content speed without a bigger team.
  • Run the engine every week without it degrading.

Chapters

  1. The content treadmill problem08:00
  2. Briefs to variants13:00
  3. Distribution as part of the system12:00
  4. Measurement and the feedback loop12:00
  5. Your marketing content engine10:00

What you build

Your marketing content engine.

Harness module

Marketing engine