[ Lecture overview ]
06
AI Creative Direction & Brand Worlds
Creative craft · Direction
Natella Krapivina
Kristaps CirulisFormatLive + on demandDurationabout 60 minWhat you will be able to do
- Define a brand world that survives contact with fifty outputs.
- Turn a brand into rules a system can follow.
- Generate on brand at scale without drift.
- Direct a campaign, not a post.
- Build a generator that takes one brief and returns a coherent world.
Chapters
- Assets versus worlds10:00
- The brand as a rule set13:00
- Holding coherence at scale13:00
- Campaign as a system12:00
- The brand world generator12:00
What you build
Your brand world generator.
Harness module
Brand world