[ Lecture overview ]

06

AI Creative Direction & Brand Worlds

Creative craft · Direction

Natella KrapivinaNatella KrapivinaKristaps CirulisKristaps CirulisFormatLive + on demandDurationabout 60 min

What you will be able to do

  • Define a brand world that survives contact with fifty outputs.
  • Turn a brand into rules a system can follow.
  • Generate on brand at scale without drift.
  • Direct a campaign, not a post.
  • Build a generator that takes one brief and returns a coherent world.

Chapters

  1. Assets versus worlds10:00
  2. The brand as a rule set13:00
  3. Holding coherence at scale13:00
  4. Campaign as a system12:00
  5. The brand world generator12:00

What you build

Your brand world generator.

Harness module

Brand world